Stop Thinking Your in Sales! – Bernie Garrett

Stop Thinking Your in Sales!

Stop Treating Your Business Like a Day-Care Centre!
October 27, 2016
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Stop Thinking Your in Sales!


I remember when I first went into a sales position. I had been employed for over thirteen years, and had never taken on a role like this before, especially coming from a blue-collar back ground and now wearing a suit and tie. This was literally going to be a daunting experience ahead of me. Well so I thought…

What I learnt was there were three key rules to life – which I had learnt from my parents and growing up in a family with twelve brothers and sisters.

  1. Touch a heart and they will give you their hand.
  2. Do unto others as you would have them do unto you.
  3. People don’t care what you know until they know that you care.

I still use these rules today in my everyday life along with quite a few more, with outstanding success. Why? Because every single person on the planet is in a sales role, which is all about building relationships, not selling a product.

I come across many people going into a new sales role and they feel overwhelmed or daunted with the prospects of delivering the sales figures and meeting expected targets, when they have little or no training in sales before.

They go through in-house product training or application awareness training with their companies, and are then expected to generate the sales figures set by their boss or manager, without actually really knowing what to do.

Sales is about how you can add value to your clients or customers, as they buy into you, before they buy into any product or service you may have on offer.

Many people are hell-bent on selling or moving their products as fast as they can, without realising the most important aspect of sales, is relationships.

People buy from you because they get to know you, like you, and trust you because you answer three fundamentals that make the customers life easier. They buy from you because…

  1. They believe you can help them
  2. They believe you care about their situation
  3. They believe they can trust

Without understanding these three simple aspects of relationships, you are back to selling a commodity product on price and not value.

Customers are far more educated today, than they have ever been in history, because of the ease of information gathering and sharing. Regardless of the knowledge they learn, people still buy on emotion before they justify the purchase with logic.

Just like in my Leadership Coaching programs, you cannot effectively influence another person until you know what that person needs in their life and why.

A Sales Leader is self-motivated, with clear goals and objectives to achieve. This is their daily focus and daily priority to excel in becoming a high performer in sales.

Coaching and mentoring looks at what it takes to get you to that level and highlights what areas you need to grow in your life to maximise your direction in life.

Sales is one of the most lucrative and rewarding professions in the world today, with top sales-people generating high six and seven figure incomes. Is that you, or is that for the other person who seems to have all the luck?

By changing a few daily habits and focusing on growth instead of results, you could also generate an income you only dreamed about.

Soon I will be releasing “THE SALERS LEADER”, WHY PEOPLE WITH CHARISMA CREATE MORE BUSINESS. In this book, you will learn the simple techniques how to improve and increase your charisma with everyone you meet.

Send me an email and book your copy today, and I will send you a copy of the first chapter.


Please feel free to get in touch with me if these scenarios seem all too familiar! I would be more than happy to undertake some sales and leadership coaching with you and your team.

Bernie Garrett is passionate about many things, but his main focus narrows in on leadership and how the skills of leadership can be applied across your entire life.

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